13 Best SEO Audit Tools for Website Analysis Free & Paid

Brand searches are an important way for people to find you online and branded SERPs also provide you with a good insight into how Google sees your brand. Issues with any of the things mentioned above are vital to include in an audit. Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time.

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Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta description during your SEO audit, as well. SEO Anomaly These show up in the search results and can give users and search engine crawlers context to what your page contains.

• Browse various agency websites, and you’ll notice they promote different features of their audit.
• First thing that you have to determine is whether your website is working properly.
• Check out the blue nodes for redirects and the red ones for broken links.
• The hacker had inserted these links through an SQL injection, leading Google to interpret our content as spam.
• In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform.
• This is now only essential for your users, since 2020 Google has been crawling the mobile versions of websites, so extra care should be taken.

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As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.). Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors.

SEO tools like Ahrefs, Semrush, Lumar (formerly Deepcrawl), Screaming Frog, and Moz Pro use crawlers to scan your website and check its general health and performance. A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation. It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO.

Preparatory steps of a technical SEO audit

W3C standards refer to the technical specifications established by the World Wide Web Consortium (W3C). These standards encompass protocols, languages, and guidelines that govern various aspects of web development, including HTML, CSS, XML, and more. But before you start searching for pages that fall short of assessment standards, you need to get a Google PageSpeed Insights API key. The app also has an in-built Content Editor tool that offers you suggestions on how to optimize pages’ content based on your top SERP competitors.