Scratching the Surface of Chicken Road 2’s Licensing Deals

Scratching the Surface of Chicken Road 2’s Licensing Deals

The world of online casinos is a complex and multifaceted beast, with numerous licensing deals and partnerships that can make or break a game’s success. In this article, we’ll be taking a closer look at one such game: Chicken Road 2.

A Brief History of Chicken Road 2

Before diving into the world of licensing deals, it’s worth providing some context on the game itself. Chicken Road 2 is chickenroad2.net a slot machine developed by Relax Gaming, a well-known provider in the industry. The original Chicken Road was released back in 2020 and proved to be a hit among players, thanks to its engaging gameplay and generous payouts.

The sequel, Chicken Road 2, was released later that year, building on the success of its predecessor. With improved graphics, new features, and increased volatility, Chicken Road 2 quickly became one of Relax Gaming’s top-performing titles.

Licensing Deals: The Key to Success

For a game like Chicken Road 2, licensing deals play a crucial role in its success. These deals allow the game to be distributed across various online casinos, increasing its visibility and reach among players.

Relax Gaming has been at the forefront of this trend, partnering with some of the biggest names in the industry. By doing so, they’ve managed to get Chicken Road 2 onto the shelves (or rather, the screens) of numerous top-tier operators.

The Licenses: Who’s Involved?

So, who are these licensing deals with? Let’s take a closer look:

• Casino Operator: The first and most obvious partner is the casino operator itself. In this case, it’s Relax Gaming partnering with some of their biggest clients. These operators include Betsson Group, Kindred Group, and Entain Plc (formerly GVC Holdings).
• Game Developers: Another key player in licensing deals are game developers themselves. In the case of Chicken Road 2, we’re talking about Relax Gaming’s fellow providers, such as Push Gaming, Red Tiger Gaming, and Yggdrasil Gaming.
• Distribution Platforms: Distribution platforms like Microgaming, Games Global, and Oryx Gaming also play a significant role in licensing deals. These companies act as intermediaries between game developers and casino operators.

The Benefits of Licensing Deals

So why are these licensing deals so important? Here are just a few benefits:

• Increased Exposure: By partnering with multiple operators, Chicken Road 2 gains visibility across various platforms, increasing its chances of success.
• Expanded Reach: With these deals in place, Relax Gaming can tap into new markets and demographics, further expanding their customer base.
• Revenue Sharing: Licensing deals also involve revenue sharing between the game developer and operator. This ensures that both parties benefit from the game’s performance.

A Closer Look at Chicken Road 2’s Licensing Deals

Now that we’ve covered the basics of licensing deals, let’s take a closer look at some specific partnerships involving Chicken Road 2:

• Betsson Group: Betsson Group is one of Relax Gaming’s biggest clients. In this partnership, they’re granted exclusive access to Chicken Road 2 for their customers.
• Kindred Group: Kindred Group has also partnered with Relax Gaming to offer Chicken Road 2 on their platform. This deal allows the operator to tap into the game’s popularity and increase engagement among their players.
• Entain Plc (formerly GVC Holdings): Entain Plc, a global gaming giant, has also signed a licensing agreement with Relax Gaming for Chicken Road 2. This deal gives them access to the game’s revenue streams and allows them to compete with other operators in the market.

Conclusion

Licensing deals are an essential part of the online casino industry, allowing games like Chicken Road 2 to reach new heights of success. By partnering with top-tier operators, Relax Gaming has managed to increase visibility, expand their customer base, and share revenue across various platforms.

As the world of gaming continues to evolve, it’s clear that licensing deals will remain a crucial factor in shaping its future. Whether you’re a seasoned player or just starting out, understanding these complex partnerships can give you a better appreciation for the games themselves.

Will Chicken Road 2 continue its success with new licensing deals? Only time will tell, but one thing is certain: this game has scratched the surface of what’s possible in the world of online gaming.