How to Find Your SEO Ranking: A Step-by-Step Guide to Tracking Performance

So, if you want to rank high on Google, it’s likely you’ll need links to your content. Many businesses claim their profile but forget to fully complete it. After claiming, make sure you fill out every section to maximize your visibility.

#1 – Exact Match Domain

To help you rank as highly as possible, keep Google’s Search Quality Guidelines in mind. In most cases, Google will display the first characters of a page’s title in search results, so your title tag should fall within this range for maximum visibility. See why 1000’s of businesses have trusted HigherVisibility since 2009. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on.

It’s important to stay up to date on the latest ranking factors and regularly use an SEO audit tool to scan your site to ensure that you’re following the most up-to-date SEO best practices. For example, John Mueller, a prominent Google Search Advocate, has stated that domain age isn’t a ranking factor. However, the Google algorithm leak confirmed that domain authority does impact rankings. When you want your content to rank SEO Anomaly at the top of relevant search results, the ranking factors above are important to keep in mind. Yet some SEO experts also consider somewhat controversial factors.

This makes it easier for visitors to read your site content and find solutions to their needs and problems. According to different studies, content length has a significant impact on where you rank on the search results. On average, posts in the first 10 positions on Google search have 1,447 words. Another way to boost your content quality is by keeping it fresh and updated. Google favors newer content, whether it was recently published or thoroughly updated.

A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords. That said, you don’t just want to add a bunch of random internal links.

Why User Experience and Core Web Vitals Matter for SEO

Which will really help you dive into the different aspects of SEO and how to tackle them. SEO is all about optimizing your website to increase your online visibility. Well, there’s a lot you can do and it can be divided up into three main areas. In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.

There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers. This tactic made for terrible user experiences, and instead of laughing at funny jokes, people were bombarded by annoying, hard-to-read text. It may have worked in the past, but this is never what search engines wanted. Just as a crawler needs to discover your site via links from other sites, it needs a path of links on your own site to guide it from page to page.

The reasons for changing your hosting provider may outweigh this negative factor. The history of your domain also has an impact on how your site performs. Exact match domains or EMD’s as they are known, used to rank very easily. According to Colm O’Regan from Science Copywriting, using infographics, charts, graphs, and images make your article look more credible and improves UX. For example, searchers landing on a page from a query like ‘what day is Christmas on in 2025?

• If you want to rank well, you must create and optimize a Google Business Profile.
• Your website should be always up and running to keep serving the content to visitors and search engine bots.
• Search engines are like librarians, with search engines curating, organizing, and serving the Internet’s content library to billions of users worldwide.
• These might include things like old URLs that have thin content, duplicate URLs (such as sort-and-filter parameters for e-commerce), special promo code pages, staging or test pages, and so on.
• They enhance user experience by offering deeper insights or related information on the topic.

Metrics like time on site and bounce rate are indicators of user engagement, which search engines take into account when ranking pages. Well-crafted content that provides value to readers will improve these metrics and, in turn, your site’s SEO performance. Startups that ignore Google ranking factors will struggle to improve online visibility, organic traffic, and business growth.

#31 – Size Of Content Update

Identify gaps, outdated information, or underperforming pieces that need improvement. Use this analysis to inform your future content creation and optimization efforts. This info will guide how you create content and help you speak in a way that connects with your audience. Create profiles of your ideal customers – their age, interests, problems, and what kind of content they like. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. Search engines use automated “crawlers” to find and visit webpages by following links across the web.